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Cullen Handfelt and Taylor Handfelt share a laugh while arranging a floral vase, Thursday, Jan. 2, 2020. Taylor Handfelt established Piney Rose in 2016 but only recently opened a physical location.
Photo: Gustavo Huerta, Houston Chronicle / Staff PhotographerCullen Handfelt and Taylor Handfelt share a laugh while arranging a floral vase, Thursday, Jan. 2, 2020. Taylor Handfelt established Piney Rose in 2016 but only recently opened a physical location.
Cullen Handfelt and Taylor Handfelt share a laugh while arranging a floral vase, Thursday, Jan. 2, 2020. Taylor Handfelt established Piney Rose in 2016 but only recently opened a physical location.
Cullen Handfelt and Taylor Handfelt share a laugh while arranging a floral vase, Thursday, Jan. 2, 2020. Taylor Handfelt established Piney Rose in 2016 but only recently opened a physical location.
Taylor and Cullen Handfelt of The Woodlands are blending the business of a traditional florist with some new twists.
The Handfelts are the dynamic duo that created Piney Rose Flowers & Decor. A mixture of the feminine side, Rose, and the masculine side, Piney, they operate their newly opened business together much like everything else they do in life.
“Cullen handles more of the business and corporate side of things, I’m the creative one,” Taylor said.
Taylor says that while residents coming to a florist for occasions or commercial needs is not a new thing, she and her husband are working to bring something new to the trade.
Piney Rose offers monthly, bi-weekly, and weekly subscriptions for a specially fashioned arrangement of blooms — fresh in a vase — delivered to your door.
“What makes us unique is that we do farm direct flowers and the way we arrange flowers, and see them is different,” Taylor said.
They arrange the flowers in a natural style. The design is more loose and it’ll feel like it’s meant to be arranged the way it is.
There are even classes that Taylor teaches on flower arrangements that are starting this month. Each class has a different theme. Residents can buy tickets for about $40 depending on the class, attend the session and then take their product home.
It all starts at their arrangement bar. People come and choose the vessel or vase of their liking, then they choose the different fillings for it — it could be rocks or sand — and then they can choose smaller plants or succulents to go inside.
“It’s a lot like painting with a twist,” Taylor said.
The initial concept for their business was envisioned long before they bought the property at 2417 Research Forest Drive, Unit B in The Woodlands.
After years of doing this business out of her home, since 2016, Taylor decided it might be time for a bigger space. She, Cullen and some of the employees she had all worked from her house prior to the opening.
“It’s nice to have my home back,” Taylor said.
The Handfelts are most excited about getting their business out in the community and meeting all their future clients and building that relationship. They want it to be an experience for everyone, to come, see, touch and feel the flowers as they please.
“I’m excited about that and going into sales mode. Meeting new people and networking,” Cullen said.
Other than floral arrangements, there are other miscellaneous items sold in the store such as candles, stationary, and candy. Most of them are made by female artisans to support women, Taylor says. The items are a mixture of local, national and global talent.
The Handfelts, because of their love for the community, have partnered with local nonprofits such as Yes to Youth, Interfaith of The Woodlands, Habitat for Humanity and Montgomery County Food Bank among others.
Their yearly budget allows them to donate floral services for charities, galas and many other occasions.
“We try to do as much as much nonprofits events as possible,” Taylor said.
laraib.hashmi@chron.com
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Piney Rose Flower & Decor opens in The Woodlands - Chron
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